Effective Business and B2B Marketing Strategy


B2B business and marketing strategies
Setting objective
Tools and methods
Implementation approach
Measuring success

One global case study 


  • Potential pitfalls in the process of business, go-to-market and digital marketing strategies alignment
  • Best practices/tools to leverage in the process of strategy formulation
  • Identification and monitoring of KPIs for measurement of success

Who Can Attend:
Business Strategy
B2B Marketing
B2B Sales professionals
Digital Marketing Leads
About Speaker:- Abhishek is having 14+years of experience in B2B business and go-to-market strategy, sales acceleration, Key Account Management and Business Development activities in industries like Professional Services/Supply Chain/Logistics across US, AU and Indian geographies.Currently handling the Go-To-Market strategy for Ubiqtous (a Supply Chain based IT solution) and working with start-ups in equity fund raising activities

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