Digital Marketing Summit - 2014
Get together on 15th Febraury, 2014 for the Digital Marketing Summit at Hyderabad. We conducted regular sessions on every month and hosted bigger workshop in 2013, but this year this is much bigger. You can't afford to miss it!
The main of this summit is to understand the role of digital marketing for the start ups and Sme's and know more about the various digital marketing techniques that can be used to promote them online
10:00 AM - 10:30 AM: Registration & Networking
Come early to collect your entry badge. Also catch up with other participants and start networking over a cup of coffee.
10:30 AM - 10:45 AM: Welcome Note
Welcome note by the organizers, a short and crisp dialogue, setting the pace for the day.
10:45 AM - 11:30 AM: “Lead Generation through PPC - How not to be blinded while generating leads” by Mr.Krishna Chaitanya
"An exGoogle employee with 7 years of digital marketing experience. Went on to found a start-up called Adathon Advertising in Hyderabad. Primary goal is to empower the students and working professionals in Hyderabad motivate them to attain successful careers in Digital Marketing. Along side, serving as a Digital Marketing service provider to a lot of clients in India and abroad."
11:30 AM - 12:15 PM: "SEO : 2014 and beyond" Mr.Saptarshi Roy Chaudhury
A digital marketing professional with over 11 years of experience in the Internet marketing industry. While Search marketing (both organic and paid search) has been his forte, Saptarshi has demonstrated ability in creating integrated campaigns across multiple digital media channels. He has experience with setting up processes, creating strategies as well as hands on implementation of various aspects of digital media including Social Media, Email marketing, SEO, PPC, Content strategies, Viral campaigns, affiliates, display & partnerships. During his phase with Havas Digital, he has successfully managed campaigns for some of the major brands like Expedia, Hotels.com, Air France, Fidelity, Capgemini. etc.With an established record of hands-on leadership and team building skills at the international level, he is considered as an effective communicator and focused leader. Presently working as VP – Marketing for PurpleTalk Inc., he has extensive experience in working with cross cultural and cross country teams across the world.
12:15 PM - 1:00 PM: "Age related social media behavioral dynamics" by Dr,Viswanath Kokkonda
About Speaker:-Dr Vishwanath Kokkonda represents Yagnaum Consulting as Managing Partner and Strategy & Operations, Lead. Yagnaum is based in US, UK & India and caters to clients Staffing, Web, Mobile Apps, Digital Marketing & Social Media needs. He had successful Indian and overseas employment stint of 19 years with Global conglomerates such as Deloitte, IBM, Reliance Industries Limited and TNS (UK). The Industry sectors he catered comprise Retail, Manufacturing, Automobile, Food & Beverages, Utility and Market Research.
Vishwanath acquired a Doctoral Degree from one of the top business education providing University in South India i.e., Sri Krishnadevaraya University, Anantapur, Andhra-Pradesh for his work on Marketing of Consulting to SMEs. He holds Masters in Business Management from Kakatiya University, Warangal and in Information Technology from London Institute of Technology & Research, London. He graduated in life sciences and in education from Kakatiya University, Warangal. He holds certifications in SAP Logistics from SAP AG Germany and HR Certifications form Harvard publishing.1:00 PM - 2:00 PM: Networking Lunch
2:00 PM – 2:45 PM: "How to use trends in content marketing? Configure your content combination" by Ms.Nischala Agnihotri
Nischala is a Content Marketer & Strategist. Weaved business stories for companies in different sectors from education to retail to angel investments and to movies. Content for website, blogs, social media, PR , presentations, marketing collateral and more…
2:45 PM – 3:30 PM: “How to Drive Millions of traffic to Your Site - Proven Methods & Real Time Case Study” by Mr.Sankar Datti
Involved in Core Search Engine Optimization from the past 7 years. Has proven experience in driving millions traffic to websites. Interested in Taking up new challenges in SEO and experimenting new methods in SEO.
3:30 PM - 4:00 PM: Tea Break & Networking
4:00 PM – 4:45 PM: Open House: Q & A
The most important session of the day. We will have all the speakers available on the stage for a free wheeling chat on everything digital marketing and most importantly to answer any questions you have.
4:45 PM – 5:00 PM: Closing Note / Networking / Photo Op.